The latest search quality highlights from Google feature 40 changes in February, Google has launched a few search quality updates that are made public via the inside search blog since last year. I have kept a close eye on these announcements and patents obtained from Google so I can get an idea of where Google is heading and the future of SEO. From these latest 40 changes made public I am going to highlight the points that stand out the most to me:
After having a look at Matt McGee's post on SearchEngineLand.com I have to agree on some of his points that the following stands out when it comes to SEO importance:
I basically see this change to prevent review spam to a certain extent, because if they rely more on the ranking of a site in the main result then a new site or site with not such great authority will not outrank sites that do have more authority and ranks higher in the main results. This is really great news if you ask me.
Improvements to ranking for local search results.[launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
Google also said "We launched a new system to find results from a user's city more reliably. Now we're better able to detect when both queries and documents are local to the user."
Ok Google did not go into much details with the new Panda update:
Panda update.This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
As you all know Panda has hit a lot of people and after Panda being out of its Google cage for more than a year, here is a nice Inforgraphic.
I wonder if this is not referring more to link segmentation and certain patents Google took out to differentiate between different type of on page links and the values assigned to it. I also believe this has to do with partial match anchor text. This is just my hunch, but I also think this has to do with social factors that decide what topic the page or site is that is linking to another site, maybe going as deep as people who are +1ing a certain article. Google might look at these +1's and who the people behind them are and what niche interest they fall under most or has the most authority in.
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
Anyways thanks for sharing the info with us again Google. Would love to hear anyone else opinions by commenting below or contacting me.